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To-Dos In Making Effective Fundraising Flyers
At first glance, creating fundraising flyers doesn’t seem too complex. It looks like all you need is to put the image and text anywhere you like, get a paper, print the flyer, and you’re good to go. Sadly, that is not the case. You have to keep in mind that making a flyer needs careful execution. It is your advertisement in the first place, so it has to look presentable and should successfully send your message across.
So how do you create an effective flyer? Here’s how:
1.) You can always opt for the ready flyer templates available online. Choose which among the designs is appropriate for your event and organization, then supply all the information. This saves you time, of course, but requires some fee.
2.) Make use of your creativity and make your own fundraising flyer. But first, you need to gather all the information. This includes the basic what, when, where, why, who, and how. What is your fundraiser? When is it taking place? Where is it going to be held? Why is there a need to raise money? You get the point. This is important, especially when you draft the flyer and decide what to include in the text.
3.) Decide on the design. It should be easy on the eyes, subtle, and relevant. Now, remember not to over-design your flyer since doing so can make your flyer a little messy and chaotic. The general rule “The simple, the better” applies here.
4.) Choose images that can best represent the information in your flyer. Four things you have to consider are size, color, appeal, and relevance. Also, make sure they add life and diversity.
5.) Write catchy and persuasive texts. But check that the content doesn’t suffer. The role of the texts is still to relay information, and you can do that by putting clear and brief phrases and sentences. You don’t have to include all the fundraising details in the flyer. Save those for other publicity tools. What the readers need to see in your flyers are the fundraising type, date, location, and a slogan that can briefly state what you are fundraising for and persuade readers into joining your fundraising event.
6.) Consider the font and size when you are drafting the text. Choose the font that is readable. You also have to figure if there are words that should be bigger and in boldface. Remember that your goal here is to send a message across, so emphasize words or details that need to be emphasized.
7.) Arrange the image and text in a way that they can be easily seen and understood. Keep in mind that these two elements should work in harmony.
8.) Select a paper. If you opt for a black and white print, choose a light-colored paper. This can add vibrancy. But stay away from overly designed papers, as they can lend a busy look to your flyer.
9.) Test print. Check how your flyer looks in paper. You can post it on the wall and look at it a few steps away. Notice if adjustments in color and sizes are necessary. Also, use this opportunity to proofread your fundraising flyer.
10.) Have it printed. Reproduction, however, is quite expensive especially if you need bulks of copies. In this case, you can look for a local copy center that would be willing to support your cause and might give its services at a lower cost or, at best, free of charge. For a better deal, you can offer to put its name or logo in the flyer as a sponsor.
Last note: Be creative, but don’t overdo. Your number one reason for doing fundraising flyers is to establish awareness and eventually get support, not to have an instant canvass. Good luck!
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